SEO AND SEM

While these few paragraphs are by no means the definitive resource on the what's, how's and why's of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), we hope you will find it to be a worthy overview . . . enough to give you a talking knowledge of what these terms mean. We've included some resources on our "Web" page that will fill you in even more. Of course, a meeting with us can also help bridge the information gap and let you know what you need to know to make good desisions about these strategies.

Search Engine Opmization.This is the process of designing, writing and coding your website in a very specific, scientific way so that the web crawlers and spiders from major search engines - Google, Yahoo and MSN can index your site so that ultimately, consumers who are looking for you (your type of products/services) can find your website. The benefit for you is that get visitors who find out more about you and hopefully, buy your products in droves, and you get absolutely rich doing it!

If you do no SEO, you will get very few vistors. That's not what you want.

Search Engine Marketing. This strategy gets people to your site right away. You accomplish this by choosing, bidding on and buying key words that people might use to find businesses like yours on the Web. You set up a budget, run a key word campaign on at least Google to start, and people begin to find you. The catch is that it costs every time someone clicks through to your site. The good news is that you don't pay when they don't click through. You only pay for what you get, and this can range from a few cents to a few dollars. We know people with budgets of under $200/month who are getting hundreds of visitors to their site. Remember, the buyers who are looking for you are generally ready to buy . . . so look out! . . . this could bring you business beyond your wildest dreams. Honestly!